Privacy Policy

Lauren’s Lighthouse found at https://laurenslighthouse.com (“Website”) is governed by the following privacy policy (“Privacy Policy”).

We respect your privacy and we are committed to protecting it. The purpose of this Privacy Policy is to inform you what personally identifiable information we may collect and how it may be used. This statement only applies to this Website.

This website may be compensated by companies mentioned through advertising, affiliate programs, or otherwise. Any references to third party products, rates, or websites are subject to change without notice. Please do the appropriate research before participating in any third party offers.

WHAT INFORMATION DO WE COLLECT AND HOW IS IT USED?

Information You Voluntarily Submit to the Website: We may collect personal information from you such as your name or email address. For example, you may voluntarily submit information to the Website by leaving a comment, subscribing to a newsletter, or submitting a contact form.

Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked.  Your information has been anonymized and only is viewed aggregately.

Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website.

HOW YOUR INFORMATION MAY BE USED

  • To operate and maintain the Website;
  • To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
  • To respond to your comments or inquiries;
  • To track and measure statistics/advertising on the Website;
  • To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
  • To provide you with user support;
  • To protect, investigate, and deter against unauthorized or illegal activity.

THIRD-PARTY USE OF PERSONAL INFORMATION

We may share your information with third parties when you explicitly authorize us to share your information.

Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.

The Website currently uses the following third-party service providers:

Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.

MailChimp – this service is used for delivery of email updates and newsletters. We store your name and email address for purposes of delivering such communications. Please refer to MailChimp’s privacy policy for further information.

Jetpack – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Jetpack may capture your IP address, but no other personal information is captured by Jetpack.

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our  business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

ANONYMOUS DATA

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

PUBLICLY VISIBLE INFORMATION

If you leave a comment, certain information may be publicly visible. To leave a comment, you must input a name and your email address, and optional your website. Your email address will never be available publicly.

Users may see your username, avatar, profile description and website information.

COOKIES

The Website uses cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customize Website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described herein.

Users may, at any time, prevent the setting of cookies, by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.

ADVERTISING

Display Ads

We may use third-party advertising companies to serve content and advertisements when you visit the Website, which may use cookies, as noted above. The third-party companies that we currently use are Google AdSense and Ezoic. The cookies used by these third-party providers are used to personalize ads to your preferences. For more information please visit Google AdSense privacy policy and the Website’s Ezoic privacy policy.

Retargeting Ads

From time to time, the Website may engage in remarketing efforts with third-party companies, such as Google, Facebook, or Instagram, in order to market the Website. These companies use cookies to serve ads based on someone’s past visits to the Website.

Affiliate Program Participation

The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

Lauren’s Lighthouse is a participant in the Booking.com Affiliate Program and the Amazon Services LLC Associates Program, affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and links to Booking.com and Amazon.ca, respectively. As part of the Booking.com affiliate program and Amazon Associates program, the Website will post customized links, provided by Booking.com and Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.

Note that Lauren’s Lighthouse has financial relationships with some of the merchants mentioned on this blog. Lauren’s Lighthouse may be compensated if consumers choose to utilize the links located throughout the content on this site and generate sales for the said merchant. You are not obligated to click on any link or buy any products that are advertised.

Newsletters

On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behaviour will not be passed on to third parties.

RIGHTS RELATED TO YOUR PERSONAL INFORMATION

Opt-out – You may opt-out of future email communications by following the unsubscribe links in my emails. You may also notify us at lauren@laurenslighthouse.com to be removed from our mailing list.

Amend – You may contact us at lauren@laurenslighthouse.com to amend or update your personal information.

Forget – If you wish for us to erase or forget your personal data (e.g. comments removed), please submit a request to lauren@laurenslighthouse.com. We are happy to amend/remove your information/comments/email from the mailing list if you contact us.  We do not retain secondary copies of commenters/reader contact information without permission. Similarly, we do not resell or share your contact information with third parties. Similarly, once you opt out of the mailing list, you are permanently removed.

SENSITIVE PERSONAL INFORMATION

At no time should you submit sensitive personal information to the Website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

CHILDREN’S INFORMATION

The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at lauren@laurenslighthouse.com and we will use our best efforts to promptly remove such information from our records.

CONTACT INFORMATION

At any time, please contact us for questions related to this Privacy Policy.

Last updated: June 17, 2021.